Moroccanoil is promoting its short films and partnership with the Women’s Tennis Association (WTA) — and expanding upon its Inspired By Women platform.

The brand is also the exclusive hair care sponsor of the WTA throughout the 2019 season.

Through the digital short-film series Inspired, Moroccanoil will provide WTA athletes a global platform to highlight the philanthropic initiatives they support and the change they bring to communities around the world.

The first collaborative feature debuts today on the brand’s website — watch it below.

The video features Madison Keys, and her mission to make a difference with FearlesslyGiRL — an internationally recognized organization that encourages a kinder, more supportive environment among young girls.

The series will continue throughout the global tennis season, spotlighting new players and stories that are creating a positive impact.

Carmen Tal, co-founder, Moroccanoil, says, “Our Inspired By Women platform is so much more than a campaign for us—it’s a lifelong project to celebrate, inspire and empower women around the world. We are thrilled to celebrate the next chapter of Inspired and announce this new partnership with an organization who shares our vision so profoundly.”

Micky Lawler, president, WTA, comments, “We are so very happy to announce this perfect match…there is a remarkable life story behind each of the WTA’s extraordinary athletes that cannot be told in match wins or record titles. The Inspired series is a creative and positive platform for both Moroccanoil and the WTA to share how our champions channel their passion off-court into making a difference and blazing new trails.”

Women have always been the inspiration behind the luxurious, performance-driven and easy-to-use beauty products from Moroccanoil, the brand says.